In 2014, the Urbanspoon brand had not been refreshed much since it's original design in 2006. The outdated brand was no longer communicating the company voice and focus, and was hindering new customers from signing up. In collaboration with product and leadership, the design team took on the task of re-articulating the brand and voice of Urbanspoon and communicating it visually through a new logo, color palette, and brand guide.

Above: The previous Urbanspoon brand and website in 2007, 2010, and 2014.